Kevin Purser, Head of Global Supply Chain, Sourcing and Procurement for Fitbit, Will Join Other Direct Materials Experts to Share Experiences and Advice in April 19 Webinar.

SUNNYVALE, CA -- (BUSINESS WIRE) -- LevaData, the company that helps global enterprises improve gross margins by reducing supply chain costs, today announced a webinar featuring a live Q&A with direct materials experts Lisa Reisman of MetalMiner, Richard Barnett of LevaData, and Kevin Purser of Fitbit. The webinar will address questions about common sourcing headaches and how best-in-class organizations solve them. The webinar, titled “How Fitbit Identified $30M in Savings Through Cognitive Sourcing,” will be held on April 19 at 2 pm ET/11 pm PT.

The webinar, titled “How Fitbit Identified $30M in Savings Through Cognitive Sourcing,” will be held on April 19 at 2 pm ET/11 pm PT.

Practical Answers for Common Challenges

Sourcers of direct materials face a myriad of issues—including steel and aluminum tariffs, shortages of memory, and capacity constraints on resistors and capacitors—and manufacturers with complex supply chains are plagued by a variety of challenges:

  • Commodity shortages and price fluctuations across multiple categories
  • Suppliers turning down business in favor of alternative customer segments that present longer product lifecycles and greater profitability
  • Identifying and addressing commodity price risks within the supply chain
  • Staying engaged with the supply base to ensure continuity of supply
  • Mitigating the risk of commodity talent churn and ramping up talent quickly to use sophisticated sourcing technologies to lower risk

In this webinar, direct materials experts will answer questions about common sourcing headaches and share proven ways to avoid supply chain risks. Based on LevaData’s Cognitive Sourcing Survey of 100+ procurement executives in manufacturing, the discussion will explore the latest in sourcing technology and how it can help companies become proactive about procurement.

This webinar can also be used for one Continuing Educational Hour (CEH) with the Institute for Supply Management. Register here.

About the Speakers

Kevin Purser is an experienced executive in supply chain operations, manufacturing operations, global sourcing and procurement, and supply chain design and implementation. He has both large company and startup experience in building successful teams to support business goals. Currently heading up procurement at Fitbit, he has previously held management roles in procurement, supply chain and operations at companies such as Verifone and Cisco.

Lisa Reisman is the co-founder and executive editor of MetalMiner and is CEO of parent company Azul Partners, which owns and operates more than 11 websites dedicated to the field of procurement. Collectively the publications gain over 130,000 unique visitors per month, making Azul one of the largest B2B web publishers in the U.S. Reisman specializes in metal procurement, strategic sourcing, global sourcing, publishing, and non-ferrous metal trading.

Richard Barnett is the SVP of marketing and customer success at LevaData. Over his 20-year career, he’s worked for both startups, supply chain innovators like i2 Technologies and GT Nexus, and tech luminaries like Microsoft. He is passionate about driving massive performance improvements through the latest in AI technologies and believes that a customer’s success is his success.

About LevaData

LevaData, helps global enterprises improve gross margins by reducing supply chain costs, with a focus on delivering measurable and accountable supply chain solutions and strategies that transform companies and markets. The unique LevaData Cognitive Sourcing Platform allows customers to sense, recommend, act, and learn. Customers include leaders in the top global supply chain organizations, as well as medium-sized OEMs seeking to achieve best-in-class direct materials sourcing practices. LevaData is privately held and headquartered in Sunnyvale, CA. California. For more information, visit

for LevaData
Gabrielle Jasinski, 708-732-3913